WOOLS OF NEW ZEALAND
2011
Description
Wools of New Zealand is a premium brand identifying carpets and rugs manufactured by licensed partners who meet demanding quality standards and fiber content requirements. The main brand focus has been to re-position wool in the market-place as a premium and luxurious natural fibre. Today’s discerning consumers are looking for more than superior quality. Increasingly they are seeking authentic products imbued with properties of naturalness, integrity and sustainability. New Zealand wool is a natural fit for these evolving buyer preferences.
Company: Brian R Richards Ltd. Client: Wools of New Zealand. Design team: Mark Benseman / Wayne Morpeth. Writer: Mike Hodge. Project Manager: Peter Thompson. Awards: Silver - Best Design Awards NZ, Interactive Kiosk, 2010.
Company: Brian R Richards Ltd. Client: Wools of New Zealand. Design team: Mark Benseman / Wayne Morpeth. Writer: Mike Hodge. Project Manager: Peter Thompson. Awards: Silver - Best Design Awards NZ, Interactive Kiosk, 2010.
Fields
Branding, Graphic Design
- Wools of New Zealand is a premium brand identifying carpets and rugs manufactured by licensed partners who meet demanding quality standards and fiber content requirements. The main brand focus has been to re-position wool in the market-place as a premium and luxurious natural fibre. Today’s discerning consumers are looking for more than superior quality. Increasingly they are seeking authentic products imbued with properties of naturalness, integrity and sustainability. New Zealand wool is a natural fit for these evolving buyer preferences.
- Company: Brian R Richards Ltd. Client: Wools of New Zealand. Design team: Mark Benseman / Wayne Morpeth. Writer: Mike Hodge. Project Manager: Peter Thompson. Awards: Silver - Best Design Awards NZ, Interactive Kiosk, 2010.
-
Social experimentAnimation, Graphic Design, Illustration2012 -
Giuseppe Demaio Creative Director from the Locals ( localpeoples.com ) employed me to work on Installation Posters as well as this creative piece for the Tennis Players Lounge for the Australian Open 2012.Graphic Design, Illustration2012 -
The Volcom Artist Series Competition 2009, Art-prize entry winner Crystal or Stone. Explores the use of geometric formed line-work, and to further develop the series of experimental work I have entitled ‘Crystal Ink’.Illustration, Textile Design2010 -
Kingpin industries have developed a quarterly magazine 24K – A Music, fashion and culture guide. Kingpin is a boutique store located in Gisborne and Napier on the East Coast of New Zealand. Owners Ben Harris and Deb Walsh’s main focus for the new 24K brand Identity was to create a timeless and understated design, aligned with the Kingpin brand, but one which would focus more on current themes expressing the Arts, fashion and culture.
Company: Kingpin :: Owners: Ben Harris & Deb Walsh :: Design & Illustration: Wayne Morpeth :: Photography: Brennan Thomas / Jamie Clapham :: Writer: Christine McCafferty :: Illustration: Melissa Jenkins.Design, Publishing2011 -
KEA is a motorhome, campervan and 4wd, rentals, sales, and manufacturing company with depots in New Zealand, Australia and South Africa. The focus of the re-brand was to reposition KEA as a premium provider of holiday experiences; To clearly diff erentiate KEA from the low to mid-range providers in the category, to create a brand identity that is consistent across all touch points and to balance their story of experience and luxury.2011 -
Amrita is a fragrant & sweet Grape Juice made from the freshest organic Muscat Grapes. In Eastern philosophy Amrita has the meaning ‘Nectar of the Gods’ and under Biodynamic philosophy to grow with the sun, stars and the moon is a key characteristic of the Millton Vineyards. The solution was to create a classy and minimal packaging design for Amrita to have stand-out on shelf and be recognisable as a premium quality organic juice.2011 -
Millton’s Crazy by Nature is a biodynamic wine made from certified organic grapes. As one of the first winegrowers in the Southern Hemisphere to practice the use of biodynamic techniques in the vineyard and cellar, Millton’s practices include working with the sun, stars, planets and moon as well as using special animal, mineral and herbal preparations that enhance the life (bio) energy (dynamic) of all living things on their farm.2011 -
Line art composition, exploring the straight, the narrow and the slightly obscure.Painting2011 -
Established in 2001 by Ben Harris & Deb Walsh, Kingpin's sole purpose is to enhance society by creating, collecting & distributing high quality fashion, news & entertainment throughout the Eastcoast.
Located in Gisborne & Napier, New Zealand they stock only the freshest styles in footwear, skateboarding, clothing & accessories. The main focus for the Kingpin brand Identity was to create a timeless and understated design which would work in harmony with their eclectic range of brands in-store.Art Direction, Graphic Design2011 -
Crystal ink is a personal project which explores the use of ink, screenprinting, and digital composition. Crystal Ink expresses the use of fractal paradigms rendered in an experimental style, symbolizing growth, nature, and illusion.Illustration, Fine Arts, Design2011 -
A Selection of Exhibited and commissioned works from the years 2002 – 2010. All artworks have been sold.Illustration, Painting, Photo Illustration2011 -
The Crystal Converse series expresses the use of fractal paradigms rendered in an experimental style, symbolizing growth, nature, and illusion.Graphic Design, Illustration2011 -
Hand-drawn wedding invites for Tamati Ahipene Parker & Stephanie Ann Morpeth, 2011.2011 -
As a result of many years studying typography, I also felt the urge to record recycle and re-use the created type in a way which seemed ephemeral and produced many interesting type aesthetics. This also formed a kind of phenomenology around grunge image making for me.Typography, Publishing2011 -
T-shirt designs for New Wave Surfboards 2009Textile Design2011 -
Skater spray paint series 2010Painting2011 -
Muskats @ Millton is a yearly celebration of the new seasons vintage at the Millton’s Vineyard in Gisborne. Each year they feature local and New Zealand musicians as well as some of the best organic wine NZ has to offer. A1 posters and A5 flyers were produced as well as event tickets and bus passes using a metallic gold ink.2011 -
.2011
